Our story

Our goal was to offer services of excellent quality in the fields of CRM and Direct Marketing.

For BMW Group Hungary we included most parts of complaint handling into the Customer Service Center which was already operated by us.

New service in the house! The Lettershop branch started with the aim of dealing with mass incoming and outgoing mail traffic, recording mail orders, product return management & administration and sending marketing messages personalised on a daily basis via post.

We updated the previously created lead qualification process for BMW Group Hungary. This solution, which assesses the incoming inquiries based on a matrix built on six different types of data, has become a regional best practice.

By joining the campaigns of the the Hungarian Coin Issuer, we've been managing the print finishing, personalisation and delivery of the marketing materials created for their clients.

We led our first B2B lead generation campaign. It proved to be a successful start, since then we successfully completed almost 30 campaigns on different fields, from manufacturing industry solutions to IT services.

We switched to a cloud-based solution in our Call Center. With this we increased the flexibility, reliability and efficiency of our telephone marketing activities.

We extended our customer service and direct marketing activities to the Czech, Slovakian, Slovenian and Romanian market, so our team grew and turned international as well.

We have been chosen again by BMW in a regional tender to provide Customer Interaction Center and CRM services for 7 years, covering several Central European markets, including Austria, and with that more than forty colleagues are working at Crome Communication.

Aiming to provide better marketing automation and CRM solutions to our customers, we became certified experts and official partners of SALESmanago and ActiveCampaign.